Legacy Cabinets

Built for the Long Haul

Legacy Cabinets partnered with Mission to evolve a strong, established company into a modern brand system designed for scale. The goal was a long-term transformation that could support growth across print, digital, and sales channels, plus in showrooms across the United States. Our work began with foundational brand development: positioning, voice, visual identity, and a clear platform that reflected Legacy’s core values. From the start, the focus was on building a framework that could carry the brand through years of growth.

Collage of cabinetry details showing a white drawer with wooden organizers, warm wood built-ins with open shelving, and navy cabinet doors with brushed brass hardware.
Legacy Cabinets monogram centered over a split background featuring warm wood grain texture on one side and a modern kitchen with wood cabinetry and a navy island on the other.

From Foundation to Execution

With the system in place, Mission led the rollout across identity, guidelines, print, trade show environments, sales materials, and brand applications—each developed as part of a highly considered brand system. The trade show debut became the first public expression of the new brand, supported by cohesive visuals, messaging, and environmental design that translated seamlessly across physical and digital spaces. Built as a working brand system, the platform continues to expand across digital channels, content, campaigns, and future phases of development, with each new touchpoint supported by the same foundation. The value is continuity: a brand that grows without dilution by way of a consistent and compelling voice.

Legacy Cabinets manifesto displayed on a warm neutral background with subtle topographic lines, accompanied by small images of woodworking craftsmanship, cabinet hardware, wood grain texture, and a built-in cabinetry scene.
Collage of Legacy Cabinets brand guidelines showing the LC monogram, color palette, typography and logo usage, messaging pages, and cabinetry photography applications.
Legacy Cabinets business cards displayed on wood and stone surfaces, featuring the LC monogram, topographic line pattern, and contact details in an elegant neutral and dark color palette.
Legacy Cabinets Capstone catalog cover featuring a modern kitchen vignette framed by gold line accents on a dark background with refined typography.
Legacy Cabinets branded trailer featuring the LC monogram, topographic line pattern, and the tagline “Timeless Cabinets. Endless Possibilities.” on a dark exterior wrap.
Three Legacy Cabinets social media posts featuring craftsmanship, everyday kitchen moments, and detailed cabinetry design with integrated LC branding.
Legacy Cabinets trade show booth featuring LC monogram signage, cabinetry displays, and interactive product showcases within a modern exhibit space.
Legacy Cabinets LC seal with “Crafted in America • Established 1994” displayed over a black background with subtle topographic line pattern.
Legacy Cabinets logo and LC monogram branded onto a light wood surface, shown against a softly blurred cabinetry background.
Legacy Cabinets wordmark over a modern kitchen interior featuring a navy island, light wood cabinetry, and warm pendant lighting.