This Is Where We Play Campaign
New Brand Celebrates Teamwork & Growth
USA Field Hockey is on a mission to inspire athletes and grow the game across the country. As the sport’s national governing body, they needed a refreshed brand to energize their community, from local clubs to the Olympic stage. We partnered with them to create a bold platform that reflects their passion for competition, teamwork, and growth—and then executed on it with a brand video, microsite, and social campaign.
Client
Industry
WHAT WE DID
This is Where We Play
“Where We Play” celebrated the passion and camaraderie at every level of the sport. Mission created a dynamic brand video that anchored the campaign, deploying it across social channels, and a custom microsite built within the Team USA framework. The microsite served as a central hub for players, coaches, parents, and fans, uniting them around a message of teamwork and growth. Social creative used motivational imagery and compelling phrases to excite youth athletes and parents and reinforce the organization’s identity as a supportive community for all.
