PSM Brand Identity
You know the name.
If you’ve set foot on a field, court, or pitch in northeastern Indiana, you know Parkview Sports Medicine. That’s because wherever athletes in their community compete, PSM shows up in a big way. They make athletes of all ages and skill levels better with expert performance training and sports medicine services personalized to every athlete’s individual goals.
Client
Industry
WHAT WE DID
A new brand for growth
With an eye on expanding access to local recreation and club sports leagues, plus a continued push to establish Fort Wayne, Indiana, as a Midwest sports destination, PSM partnered with Mission to modernize their identity. What resulted was a bold new look and feel that captures the tenacity of elite performance, and messaging that builds on the organization’s tireless dedication to improving every athlete.
