PSM Sports Therapy
We. Know. Marketing.
When new sports therapy competitors entered the Ft. Wayne, Indiana market, PSM needed to drive growth for their Sports Therapy service line by projecting leadership and expertise. Mission developed a campaign that balanced elite athletic performance with the credibility of PSM’s expert medical staff. Using bold creative, athlete-focused messaging, and multi-channel execution across high-traffic digital and social platforms, we positioned PSM Sports Therapy as the clear choice for recovery and performance. By connecting directly with athletes and parents, the campaign reinforced PSM’s athlete-first mentality while highlighting Parkview’s state-of-the-art provider network and board-certified physical therapists.
Client
Industry
Capabilities
Home-Field Advantage
With a core audience made up of seriously driven athletes, we knew that authenticity was key to a successful campaign. That meant a quick trip out the PSM’s state-of-the-art facilities in Ft. Wayne, Indiana. By capturing the spaces and people that make PSM’s Sports Therapy offering so unique, we hammered home core differentiators with words and compelling visuals.
Check The Scoreboard
From April through September 2025, Sports Therapy patient volume surged +32.5% year-over-year, with standout monthly growth of +54.9% in June and +55.5% in August. Mission’s campaign not only cut through an increasingly competitive market but also delivered measurable ROI, underscoring our ability to create work that drives real results. By blending bold creative with data-driven execution, we helped PSM continue its mission of transforming athletes through innovative care—and cemented our role as a partner that delivers both energy and impact.
- Driving Real Results
- +32.5% Year over Year Patient Volume
- +54.9% Patient Volume Growth in June
- +55.5% Patient Volume Growth in August
