Oyez!50 Anniversary Campaign
All Rise—Something Big Is Happening!
In 2024, the Supreme Court Historical Society celebrated its 50th anniversary. They wanted help developing a campaign and identity system to raise awareness of their impactful work and position them to raise funds for 50 more years of service, preservation, and education.
Client
Industry
WHAT WE DID
A Memorable Identity That Meets the Moment
We initially pitched three concepts, ranging from traditional to bold. Without hesitation, they embraced the bold. Enter Oyez!50: a concept born out of the hyper-unique phrase called out at the beginning of every court session: “Oyez! Oyez! Oyez!” Using highly saturated reds and blues, the campaign language bursts from the screen in sharp contrast to anything you might’ve expected from a historical society.
- +55% Increase in Donations
- +20% Boost in Gift Shop Sales
- Lots! Endowment Giving
ADDYs 2025: Best. In. Show.
On March 6, 2025, some of our work made a bigger splash than usual. “Oyez!50” – a campaign developed in support of the Court Historical Society’s 50th anniversary – brought home Best in Show at the 2025 American Advertising Awards
