WT Burnett

Quiet excellence. Clear impact.

Open up the headliner of a high-end vehicle or take apart a medical device or a mattress, and there’s a good chance you’ll find WT Burnett’s innovation inside. For nearly 150 years, they’ve manufactured precision-engineered foams and nonwovens that enhance products from the world’s leading brands. They came to us with a clear challenge: modernize their brand without losing the qualities that make them trusted. How do you tell the story of a company known for consistency and quiet impact—and make it resonate with today’s customers, vendors, and prospective employees?

Client

Capabilities

Style guide laid out showing various pages featuring logo usage, colors, and brand platform statements
Page from the brand guide showcasing the brand manifesto of WT Burnett
Business card design pictured with placeholder type and names
Letterhead and envelope mocked up showcasing the new brand and identity

Innovating for the innovators behind innovation

Our updated brand leads WT Burnett into a new era while staying true to what’s made them trusted for generations. A bold mark, modern palette, and graphic elements echo the qualities of their foams and nonwovens—balancing flexibility and durability, tradition and innovation. We carried that same clarity to their digital presence, creating a website with intuitive navigation, bold visuals, and original photo and video that highlight their people, processes, and products. Built on a flexible template and optimized for search, the site is designed to scale as WT Burnett continues to grow.

A male and female employee of WT Burnett shown sitting at a conference room table analyzing a new foam sample with new identity in the background
A mocked up trade-show booth utilizing new logo and colors
A foam sample photographed stylized in studio
A non-woven sample from WT Burnett photographed stylistically
A foam sample unrolled in studio setting
A roll of foam samples photographed in studio

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