This is our mantra and the cornerstone of who we are collectively.
Emotive, analytical, and intuitive.
It’s what we do and how we do it.
We exist to communicate, educate, compel, and inspire.
And to make people care.
Submitted for your approval - A Very Mission Reel
If we thought of it yesterday, it's probably not good enough for us today.
Our strategy is inspired, ideas informed, and execution exact.
We are partners, an extension of your internal brain trust.
Our emotions drive us to take action—to follow our hearts. By understanding the complexity and convergence of needs, desires, and context, we inform a brand and present it in a relevant and notable manner to heighten emotion, strengthen connections, and make people care.
By its nature, marketing is more science than art. It is an informed and logical process of trial and error that draws from a foundational set of rules and principles. It is about creating a statement that is objective and carries a concrete message that prompts someone to act, not simply react.
That ethereal feeling we have when things affect us is triggered by visual, cultural, emotional, and spiritual cues. Insights into these non-quantifiable measures must be recognized and leveraged to increase brand effectiveness.
Ideas come from people. Therefore, people are more important than ideas.
