We’re excited to share that our work with Johns Hopkins University has earned a Best of CASE District II Award for excellence in higher education branding. The recognition celebrates the launch of brand.jhu.edu, a modern, user-friendly hub that brings the Hopkins brand to life for communicators, designers, and partners across the university.
Hopkins’ brand has always been synonymous with excellence, and it’s continually evolving to meet the needs of a growing, global community. When the Office of University Communications set out to update their brand guideline site, the goal was clear: make it effortless for Hopkins’ many communicators and partners to access the most recent assets and brand guidance—removing barriers that previously slowed workflows and complicated brand alignment.
We redesigned the site so that resources are front and center. A public download library, insights blog, and brand showcase make staying true to the Hopkins brand effortless. Meanwhile, embedded forms simplify everything from photography requests to training sign-ups.
“With the goal to make a comprehensive resource that truly ‘makes it easy (for non-designers) to do the right thing,’ the result has transformed the spirit and ease of brand alignment across the Johns Hopkins enterprise.
Even better, the website is a showcase of our community’s stellar expressions of the brand (not just the design team) and how upholding the brand is our shared responsibility.“
Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand
We’re honored to see this project recognized, and help create a more accessible, unified brand experience for one of our valued partners. You can explore the award-winning site at brand.jhu.edu.
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