You know the trope: The hyper-dedicated restaurant owner bouncing from station to station. A little bit of food prep, checking in with front of house, then back to the office to order next week’s produce and knock out payroll. And that’s just what needs to be done before the doors even open. The days are long. The margins are tight. Running a restaurant demands so much focus on the day-to-day, it can be hard to remember that word-of-mouth alone doesn’t fill seats. In a marketplace this competitive, Mission helps restaurants of all sizes (and fares) cut through the noise, boosting business with lean marketing strategies and agile content development.
Planting Seeds, Filling Seats
The genesis of a reservation could be anything from a well-timed Instagram Reel or location-based notification to search and display ads or even a stylish direct mail piece. A robust integrated marketing campaign considers all of these customer touchpoints (and more) to ensure you’re front of mind when it comes to booking date night. We build reservation-focused campaigns that take prospective diners from awareness to OpenTable, Resy, and other booking platforms. Using targeted advertising, social optimization, and strategic content to increase visits across locations, we deliver real results you can measure every step of the way.
Brand Is the Main Ingredient
Your brand is bigger than your menu. It’s the sum of every experience leading up to a memorable meal. The way people perceive who you are and what you offer varies from channel to channel. These days, a quickly made lo-fi TikTok can do as much heavy lifting for your brand as the hi-res food photography on your website. Our in-house video and production team brings consistency to how your brand is experienced by capturing photography and developing content that’s authentic, timely, and distinctive. And by collaborating with your in-restaurant teams to build content calendars, we alleviate any concern around in-the-moment posting, ensuring you have a bank of images and content you can turn to right when you need it.
The Main Event
More and more, restaurants attract customers by using dining spaces in creative ways or by offering unique experiences. That means rethinking dining rooms to accommodate corporate parties, serving exclusive menus in private spaces, or hosting special events that capitalize on new food trends and holidays. We complement your efforts, dreaming of new ways to attract (and feed) customers, by growing your event business. We build custom promotional systems that boost revenue for private dining, pop-ups, holidays, seasonal events, large parties, and whatever else you’ve got in mind.
While we can’t promise leaders in the hospitality space shorter to-do lists, we can get you more mileage out of all your hard work. If you’re in need of some marketing guided by gourmet, data-informed strategy, we’re your crew.
Let’s Cook