A visual brand to reinvigorate
The Science Centered wanted to modernize and unify their visual brand with a developed language that would allow for flexibility, bring energy, and showcase their unique product and approach to interactive, collaborative and fun learning. We used the foundational hexigon shape of science that can be arranged in any pattern or density, pared a vibrant color pallet and illustrative iconography to compliment the heavier established Maryland Science Center elypsical logo. We then developed messaging platform that resolved in the actionable, inviting and inclusive Let's Science tagline.
A Legacy, Evolved
We combined a bold, bright sans serif type with remnants of the school's older, script-style logo to create a new identity that honors the legacy of the institution while embracing the future with excitement.
The Harmonious Marriage of Message and Design
We were dedicated to the importance of both words and visual design in developing the brand, establishing a tone that is conversational, welcoming and knowledgeable. The language and the design maintain this feeling of casual, approachable and smart, and elevate the brand with consistent application throughout all touch-points.
Branding The Space
A critical element of the brand execution was making sure the physical building conveyed the energy and inclusiveness of the new brand. Signage throughout the building began adopting brand language and design elements, and large graphics were used to create "experience spaces" for programming and visitor engagement throughout the museum.
Octagons Currently in Use
The Hub Of Brand Message And Communication.
The Maryland Science Center's new website became one of the primary vehicles to showcase the brand, and to utilize varied content to exemplify how the organization lives their mission.
Heat Things, Freeze Things, Build Things, Take Things Apart, And Even Blow Things Up
With the new brand language in place, the Maryland Science Center sought to activate a summer traffic-driving campaign by creating a fun summer of "themed" weeks and promoting them through a combination of traditional and digital media.
Getting The Word Out With A Bang
With assets and key art created, it was time to get people excited every week about the coming events. Using a mix of video content shot during test runs of the experiments and the renders, digital campaigns were run on social platforms like Facebook and Instagram in conjunction with Google Display ads and traditional billboards. Each element leveraged the newly completed website to give visitors all the explosive information they could handle.
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