We were dedicated to the importance of both words and visual design in developing the brand, establishing a tone that is conversational, welcoming and knowledgeable. The language and the design maintain this feeling of casual, approachable and smart, and elevate the brand with consistent application throughout all touch-points.

A critical element of the brand execution was making sure the physical building conveyed the energy and inclusiveness of the new brand. Signage throughout the building began adopting brand language and design elements, and large graphics were used to create "experience spaces" for programming and visitor engagement throughout the museum.

The Maryland Science Center's new website became one of the primary vehicles to showcase the brand, and to utilize varied content to exemplify how the organization lives their mission.

With the new brand language in place, the Maryland Science Center sought to activate a summer traffic-driving campaign by creating a fun summer of "themed" weeks and promoting them through a combination of traditional and digital media.

With assets and key art created, it was time to get people excited every week about the coming events. Using a mix of video content shot during test runs of the experiments and the renders, digital campaigns were run on social platforms like Facebook and Instagram in conjunction with Google Display ads and traditional billboards. Each element leveraged the newly completed website to give visitors all the explosive information they could handle.