It's Bohing, Bohing Back: Mission Sees Natty Boh’s Return to Camden Yards

Not us running to Camden Yards to see our beloved Boh can back in its element. Have you been to an O's game recently? Well let me tell you, there's much more to enjoy than the game itself. If you're anything like most baseball fans, you're reaching for a crisp beer before the first pitch. And no beer has won the hearts of Orioles fans quite like Natty Boh.

Back in 2018, we got the once-in-a-jobtime opportunity to rebrand one of Baltimore's most iconic beers. It was a no-brainer for us at Mission, since we're kind of B'more fanatics. Our work with Johns Hopkins, STX, MICA, and Artscape only brush the tip of the iceberg when it comes to our local city pride.

Natty Boh, along with parent company Pabst Brewing, drew us back into their 'pleasant living' when they asked us to refresh their brand. This included Natty Boh's verbal and visual branding, the graphic system for all their cans and bottles, secondary cartons, and in-store promotional items. We made quite the dynamic team, being sure to maintain their loyalty to locals while introducing the beer to new customers as they planned for regional distribution.

We kept the classic icon of Mr. Boh, dropping in lively elements that best represent the brand's easy-going nature. Over the course of a few months, we worked together narrowing down countless concepts into market-ready designs, one of which became the iconic Orioles can sold exclusively at Camden Yards.

The design introduces Mr. Boh in a baseball cap, tying in the baseball field in the background, diamond borders on the rim, and baseball imagery throughout. The tagline "Bohing, Bohing, Gone!" further pushes the brand's playful tone.

The can made its long-awaited return at the O's opening game on March 28th. Fans can once again enjoy a local beer that shows off just as much Orioles pride as they do. Naturally, the Mission crew couldn't miss out on all the fun and decided to take a trip down to Camden Yards to see the can for ourselves.

We were hosted by MASN who provided a suite packed with a fully stocked bar, optional satellite seating right behind home plate, and a fire buffet. There was something for everyone to enjoy (even those of us who are more devoted to beer than the birds).

Luke Anderson, the Senior Art Director who designed the can, shares his excitement on its return to the Yard.

"That game was the first time I got to experience the baseball can inside Camden Yards. Being there definitely amplified all of the unique design choices we made. It was a cool experience to see it in the wild at such an important place to Baltimore."

You would've thought that we were on the diamond with the way our squad left feeling like winners. Team bonding isn't a rare thing here at Mission, but nothing lifts our spirits more than seeing a partner of ours back in the limelight where they belong.