We’ve captured the Holy Grail. And its name is… beer. The day the opportunity came our way to work with The Brewer’s Art, it instantaneously catapulted us into the realm of awesomeness. In designing product packaging and marketing collateral for one of the city’s most coveted brands, we were challenged with fully telling the unique story of each beer brand through compelling graphic representations.
Each design Mission creates must support The Brewer’s Art brand, while remaining unique to the often esoteric names bestowed on the individual brew. Whether Resurrection Ale, Ozzy, La Petroleuse, Festivus, Birdhouse, Green Peppercorn Tripel or Zeke’s Coffee Porter, every design gives deeper context to the dedicated enthusiast, and delivers a reflection for the casual beer drinker.
Messaging, Packaging, Design, Advertising, Photography, Quality Control
Food & Beverage, Lifestyle
At the core of the Brewer's packaging is a design system that brings a disguised consistentcy to the family while allowing each brew to have it's own unique identity.
If you don't get a cease and desist from Ozzy Osbourne on your package design, you're not trying hard enough.
Resurrection, arguably Brewer's most infamous creation, was the first brew to receive signifcant distribution. The launch of the product required an awareness campaign that doubled-down on the namesake.
A mix of the obvious and not so obvious allowed us to tread into dangerous territory. Fortunately, the owners at Brewer's live lives of zero regrets.
The 20th Anniversary creation was a celebration of Brewer's accomplishment, of the state they call home and the momentum for the future.
When Brewer's first offered their creations off-tap, the chalice of choice were these, now collectable, insanely large 750ml bottles. We have a few uncorked we're saving for nothing.
Our desire has always been to look contemporary, but also like something you may find in your grandfather's garage. Classic, old-school feel with a modern twist.
